Promotional points reward/prize giveaway site
Subway wanted to reward customer loyalty in the Glasgow area through a promotional "points for prizes" campaign
Customers gained points either by presenting their personalised Subway ID card when purchasing sandwiches or by regularly visiting the Clubway website. At the end of each month the customer with the most points was selected and awarded a prize. Comprehensive measures were put in place to detect and prevent cheating.
(Clubway was run as part of a year-long promotion and is no longer available to view online)