Magic Lamp
Auction website featuring an innovative online restaurant booking system

Price Your Meal
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Under constant development since early 2006, is a real-time auction website where registered customers can bid on meals and special offers at restaurants and hotels.

Magic Lamp was contracted to design and build a scalable, flexible online auction system to replace the original site which was becoming increasingly difficult to adapt to the client's needs. Restaurant managers now have personal access to a comprehensive administration and reporting facility, giving full control over the deals and products available through the site. The public site also received a visual overhaul, improving the site's usability and image.

At the end of 2006, we added a cutting-edge online booking system allowing customers to tailor complete dining packages to their tastes - including selection of diners, menu, wine and private dining - and then book online. In mid-2007 the site was further expanded to allow the auction and booking sytems to be rebranded and embedded into restaurants and affiliate partners' own websites.

The site also features an online shop, a referral rewards/loyalty points scheme, postcode-based proximity searching, PDF gift voucher generation and an integrated email marketing tool.